Ford: About Five Years Too Late


Stupid, silly Ford. Seems they are ready to make a bet on smaller cars? Sure, want to make a bet the Giant's will beat the Patriots now that the Superbowl is over? Idiots:

The Ford Motor Company, which devoted itself for nearly 20 years to putting millions of Americans into big pickup trucks and sport-utility vehicles, is about to drastically alter its focus to building more small cars.

And to think I actually believed it when the younger Ford who was running the company a few years ago said that Ford was going to start focusing on smarter, more economical and efficient cars. Seriously, that was five years ago.

And don't give me the excuse that it takes time to design new models, re-engineer plants and all that crap. It's nonsense. Ford manufactures small cars in Brazil, Europe and I think even in Asia. I saw a lot full of small Fords just the other day riding the MRT out towards Boon-Lay. And yet, that's exactly the excuse Ford is offering:

And as part of the huge bet it is placing on the future direction of the troubled American auto industry, Ford will realign factories to manufacture more fuel-efficient engines and produce six of its next European car models for the United States market.

They were pig-headed because they believed the lies they told themselves about such good profits being sustainable. I've seen executives convince themselves their own lies were true before. And I'm sure it will happen again. I swear to God I could have run Ford better the last five years than they have and I'm just a DFH.


Sean Paul Kelley July 22, 2008 - 1:11am
( categories: Business )

I have an idea. Why don't the we, the US Taxpayers, bail them out and give them welfare and another chance? What do you say? It worked for Iacocca and Chrysler. Listen, how could anyone foresee this coming?

Smartest guys in the room, alright. It's survival of the fittest and I would love to see these guys fall. Watch and see the merger of GM and Ford. Chrysler's done. They have to give gas away to move their piece of crap trucks and cars. Our local Dodge dealer in Carlsbad, you know the one "who'll stand on his head until his ears turn red?" They literally are selling ALL their inventory at 50% off MSRP. No kidding and you get the free gas, too. My friend bought an '05 truck a few weeks ago and paid more than what a new truck at this place would have cost him.

Fatmex July 22, 2008 - 2:30pm

...but I'm relieved that Ford is at least coming forward to publicly state they're going to change their design and operations focus, whereas GM and DAimler/Chrysler haven't yet come to the conclusion that the day of teh Road Dinosaur is done, and it's time to think smaller and more efficient.

We'll have to sit back and see if the decision is really too late, and/or if we'll see the primary indicators of our industrial well-being shift from American companies to foreign companies or foreign ownership (more so than D/C already has).

only thing I'm counting on in all this pain: the Boardmembers will all be getting healthy paychecks or other corporate awards for their screwing the pooch....

-5.75,-4.05
"God gives men a brain and a penis, and only enough blood to run one at a time." -- Robin Williams

justadood July 22, 2008 - 2:33pm

It's accelerating the release of its Volt model considerably, to the extent that some industry observers are a bit worried that there will be significant battery problems in the initial production models.

Of course, this doesn't absolve the knuckleheads. They had the lead in electric vehicle technology and squandered it badly.

Petronius July 22, 2008 - 4:43pm

Their European and international portfolio always consisted of smaller and reasonable cars. They have decent market share in Europe and probably sustainable margins as well.

GM is now marketing the German designed Opel Astras under Saturn's brand in the US and Canada. In the UK they've always branded the same cars as Vauxhall. Confused the hack out of me when I was a teenage Exchange student to the UK in the 80ies.

Ford's position is stronger because it's a truly global brand and they own another really solid car maker with Volvo. Nevertheless I think both could survive if they basically nuke their lousy US operations and get out of it with manageable debt levels. The latter will probably be forthcoming at some point via "devine" beltway intervention.

NEWSFLASH: There ain't no DaimlerChrysler no more

That means Chrysler is pretty much out in the cold since Daimler cut them loose. Don't give them a very large chance of survival.

quax July 22, 2008 - 4:01pm

Bloomberg, By Greg Miles and Caroline Salas, July 22

General Motors Corp. and Ford Motor Co., the two biggest U.S. automakers, have about a 46 percent chance of default within five years, according to Edward Altman, a finance professor at New York University's Stern School of Business.

``Both are in very serious shape and the markets reflect that,'' Altman, the creator of the Z-score mathematical formula that measures bankruptcy risk, said in an interview with Bloomberg Television. The model shows that these companies are ``on the verge of bankruptcy,'' he said.

The Z-scores for GM and Ford give both a bond rating equivalent to a CCC ranking, though GM is in slightly worse condition than Ford, Altman said. GM reported a $38.7 billion loss in 2007, the biggest in its 100-year history, and hasn't posted a profit since 2004. The scores are based on the companies' finances at the end of the first quarter.


"Frankly, we've lost a lot in recent years." - General Colin Powell

Raja July 22, 2008 - 4:59pm

... they could very much fold. My money is on Ford and GM in that order as having a better chance at survival than Chrysler but strictly in a figurative meaning. At this point I would not invest any money into any of them. But a couple of years down the road if they manage to reign in their US operations and get their debt under control they could become attractive again i.e. I would like to see them generating 75% of their revenue in overseas markets. Almost doesn't matter how they get there as long as their debt remains contained.

On the other hand if they go down the other road and spin off their international business to raise some fast cash they won't make it IMHO.

One aspect that should not be overlooked is the disaster capitalism aspect of this crisis. Ford and GM use the very real threat of bankruptcy to brow beat the unions. They rode out the good SUV times and now its time to chip away on all those pesky promises made to their workers. Once this "downsizing" is accomplished they can hang on to the profitable bit of the business.

It is all very unethical and business as usual.

quax July 22, 2008 - 6:33pm

Give the new guy at Ford some credit. And avoid patting GM on the back. The years the new Ford has been leading his company have been dedicated to getting to this point. The inertia in the company is enormous. It would be very smart for everyone on this blog to read Christensen's The Innovator's Dilemma to fully understand how change in organizations can be nearly, or actually, impossible. I'm sure the old hands and various departments at Ford have been very irritated by the new guy simply not getting it, over the past few years, about the "the way we do things here at Ford," and the present situation has finally given him the clout necessary to make some changes. And then he has only been able to bring to the US cars already made for market elsewhere, simply a product-to-market adjustment and no substantive change. But it's a start.

GM, with all of its divisions and a pyramid of bureaucracy, talks a good line. Try to avoid getting all excited. If either Ford of GM goes into bankruptcy, based on the nature of their organizations I would predict GM would be the one to fall.

I am old enough to remember when the first VW Beetle rolled into town. No one had ever heard of it before we saw the first one being driven down the street by the son of a Norwegian immigrant who had skied for Norway in the Olympics. Once we had seen VW Beetle car clubs popping up all over, my prediction was that Ford, GM and Chrysler would be pouring R&D money into the development of small cars to compete with the Beetle. But all of the small cars that came out were lame, built with off-the-shelf parts, mainly, so that no resources would be taken from the established lines. I was disappointed then and have been disappointed in Detroit ever since, over the span of nearly half a century.

Check out The Innovator's Dilemma where it all becomes clear.

Channing
Ventura CA USA

Powder Monkey July 23, 2008 - 10:49am

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