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A Decision Bank Of America Will Come To RegretThis is an extremely foolish decision by Bank Of America. One right up there in the annals of corporate stupidity like that of Circuit City firing its most experienced employees. From Business Week:
As Mish notes, consumers will penalize BoA for this. In a big way:
The gods punish greed and hubris of this sort in extremely painful ways. Bank Of American will deserve what it gets. More after the jump. American corporations have for too long believed that they can get away with just about anything they want, that the consumers will just take it, deal with it and keep shopping, spending, using the stupid dial-a-menus and whatever other insane and ultimately unhelpful cost-cutting measure you can think of. But the time is coming when the consumer will balk and simply walk away. It's already happening with mortgages and credit cards. Believe me, if American consumers will walk away from something as sacred and central to the American dream as a home they'll walk away from tons of other gadgets and services they really, in the end, don't need. I have. After all, I don't need a new HD TV, or a new wicked stereo system, or a flashy new car (my twenty year old Honda runs just fine, thank you very much). I may want them, but I don't need them. I can, and have, walked away from new purchases. (And no, I didn't buy my iPhone, it was given to me by my new job--one of the benefits working for an Austin tech company, I suppose.) Consumers are now walking away from businesses that don't respond to what the consumer wants--as opposed to what the business says they want. It's about time. The irony is that the demigods of market dogma have espoused the centrality of choice in markets for so long that they fail to recognize the destructive powers of such choice when it strikes in reverse. It's fun on the ride up, but the ride down? Ahh, irony, it's not just for breakfast anymore, dig? Sean Paul Kelley February 10, 2008 - 3:57pm
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