"An Intentional Culling Of Subscriptions?"


At one time, I loved reading the New Republic, and Rick Perlstein's recent columns for the magazine have brought a much needed and fresher voice to the magazine. But I have to say I am not surprised by this development. Cutting back on a publication schedule is not good, regardless of how you spin it:

The New Republic’s circulation, which was about 101,000 in 2000, has slipped to slightly more than 60,000 now. Mr. Foer attributed the decline in part to an intentional culling of subscriptions sold at reduced rates, a move that has helped save costs. Since then, he said, with the help of “buzzy” articles, “we’ve been growing at a slow but steady clip,” and circulation last year within Washington grew by 30 percent.

Circulation growth within Washington of 30%? Well, sounds to me like the neocon market has been tapped out.

Actually, I think it is sad that the magazine that brought us Walter Lippmann has sunk so low. What would he think of "buzzy" articles?


Sean Paul Kelley February 23, 2007 - 5:26pm

CanWest Global is a huge Canadian media conglomerate that operates several right-wingish newspapers throughout Canada, including the National Post, Vancouver Sun, and Ottawa Citizen. Editorials are heavily pro-Israeli, pro-business, and avoid pointed criticism of the Yanks. A perfect fit for Peretz and his Likuddites.

barrisj redux February 23, 2007 - 8:27pm

3...2...1...

i loved TNR back in the day too, SP. cut my political teeth on it, you could say, reading the LTE and stanley's movie reviews in the bathtub starting at the age of 10. it was a dark day when the family decided to let go of a 25 year subscription, but there was only so far we could go down the path of 'triangulationist' clinton bashing and apology of the slaughter of palestinians.

the funny part: for over two years after we stopped paying for it, TNR still darkened our postal box, and to this day, my folks get occasional reminders that they can still subscribe at reduced rates.

chicago dyke February 24, 2007 - 11:00pm

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