This is simply horse doody:

500,000 per month (page views) is virtually unattainable for 99.999% of all bloggers.

It's happening for more and more bloggers out there, just look at the stats. Steve Rubel covers this stuff like white on rice and while I can do without reading favorable reference to Tom 'Flathead' Friedman, his blog makes good reading if you're into the business side of blogging and social media.

Back to the point: Meckler's already wrong: Advertise Liberally has a 90% rate of attainment, so far, from only the blogs that particpate in network. What about the poli-blogs that don't? And other blogs, not into politics at all?

Guys like Meckler are sharks, similar to Nick Denton, low-balling it and lowering expectations because sometime in the near future there will be a buying frenzy of blogs and the blogspace. Meckler wants to keep the bidding artificially low so he can make out like a bandit. Whereas guys like Calacanis actually create value and partnerships with bloggers. And Henry at Blogads? Want to talk about empowering? Meckler's full of it.

Old line media simply has to get into the game. They can't survive otherwise. Blogs are rapidly eroding old-line media's margins and the only way they can survive online is to graft or merge bloggers and blogging communities into their media organizations.

Update: This is kinda related. "Word to the wise," indeed.