There is no question that Google is disrupting traditional media in amazing ways. But I have a quibble with this comment:
Auletta illustrates that with an anecdote about Viacom Chief Executive Mel Karmazin’s visit to Google. The media mogul is aghast at Google’s ability to precisely track the effectiveness of ads, replacing the intangible qualities of emotion, aura and psychology with metrics and thereby demystifying the traditional ad man’s sales pitch.
I’m not arguing that rationalism doesn’t have a place in marketing and ad sales. At the same time, however, I defy you to name me one google ad you’ve seen that you’ve mentioned to friends, or laughed at or that has otherwise changed how you think about a product?
You can’t do it.
Emotion, aura and psychology do count.