Kellogg’s is facing anger on social media sites because of complaints that its popular Kashi brand of cold cereals doesn’t live up to the company’s “natural” billing on advertisements and box covers
The controversy went viral a week ago after a Rhode Island grocer tacked a note to one of his store shelves, telling customers he wouldn’t sell the cereal because he found out the brand used genetically engineered, non-organic ingredients. Photos of the note began popping up on Facebook pages and food blogs as some consumers claimed Kellogg’s was misrepresenting its cereal.
Kashi has done nothing wrong, says David Desouza, Kashi general manager. “The FDA has chosen not to regulate the term ‘natural.’” The company defines natural as “food that’s minimally processed, made with no artificial colors, flavors, preservatives or sweeteners.”
Nevertheless, some consumers say they felt duped into believing the cereal was organic and free from genetically modified ingredients because of Kellogg’s use of the word on packaging and its website.