It is worth remembering that the only thing the online “right” cares about is getting people fired, or else getting people killed.
Also, Rob Farley on what Outer Wingnuttia hopes to accomplish with its Two Minutes Hate (shorter: pay no attention to the dead children):
The first purpose of this Hate is to intimidate Erik and people like Erik into never again speaking forthrightly about American politics. The second purpose is to distract from the fact that twenty children were massacred with weapons that no civilian should be allowed to possess.
A massacre that Wayne LaPierre and his ilk have dedicated their careers to enable by (metaphorically!) holding Capital Hill hostage. Frankly, Loomis was being kind.