We all know people who seem to let their feelings drive their politics, untroubled by a steady flow of contrary facts. Still, it’s a surprise to read of neurological research confirming precisely those impressions.
A team at Emory University has found evidence that highly partisan people process political information strictly with the emotional sectors of their brains, avoiding any mental activity that resembles actual thinking. They embrace messages that match their beliefs, making them feel good, and reject those that challenge them, to avoid feeling bad.
Too bad they didn’t ask if they were Kool-Aid drinkers