Republican former senator seeks to appeal as a champion of the working class.
The Wall Street Journal, By Rebecca Ballhaus, May 27
Former Pennsylvania Sen. Rick Santorum is set to launch his second presidential campaign in Pittsburgh Wednesday, attempting to bolster his reputation as a social-issues warrior with an appeal as a champion of the working class.
Mr. Santorum hopes outreach to lower-income Americans, combined with his base of support among evangelical Christians and the party’s most conservative voters, will propel him ahead of better-funded candidates with establishment backing.
The strategy builds on his 2012 bid as a lunch-bucket conservative with a populist economic tone and a focus on social issues, an image that appealed to voters who felt eventual nominee Mitt Romney was insufficiently conservative.
“There’s a real opportunity for a candidate to come forward with a plan that’s going to provide upward mobility for everybody and unite the country in a way that we haven’t seen in a long time,” he said on CBS’s “Face the Nation” last month.
The first repeat is tragedy, right?