Rookie?

Q: Happy Tuesday everyone! I just got my Mortgage Broker license for Florida state, very happy about that... does any one have any marketing tips for a rookie? please help

A: - Getting started in this (or any) business is tough, especially in the current economic climate, with rates going higher every 6 weeks, thanks to the Federal Reserve Bank under Greenspan and Bernanke.And especially in Florida, which has more Mortgage Brokers per capita than any other state. I can tell you this, 2-3 years down the road your lifeblood is probably going to be referrals and repeat customers, if you have any. The "big boys" in this industry and on the internet may have "referral programs" and automatic "customer follow-up", when their computer program thinks the client may be ready to re-fi, but they are normally severely lacking in both customer service and ethics. Try searching for "Ameriquest scandal", and you'll find more on this topic. One thing you should focus on at this point, and through out your career, is always getting your customers the best program you can for their needs, and treating them in a fair and honest manner. If you do this consistently, they will remember you, and in a few years you won't have to worry about marketing. You'll only have to worry about continuing to provide excellent service to all of your new and repeat customers. Good Luck,

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