The Vancouver 2010 Logo And Campaign

The Vancouver 2010 logo features an inukshuk design. The inukshuk is a traditional stone sculpture that has been used by native Canadian Inuit tribes for centuries. The design was made by two local Vancouver graphic designers name Gonzalo Alatorre and Elena Rivera. The Vancouver 2010 logo contest was a great success and solicited entries from more than sixteen hundred people. A panel of nine members sifted through the entered designs and finally decided on the Inuit-inspired logo in April of 2005. The Vancouver 2010 logo was a big part of a campaign to win the 2010 winter Olympics. Its design features the two-dimensional representation of the traditional sculpture made up of block-like shapes in colors that represent the different geographical regions of Canada. The blue and greens of the design are meant to represent the unique coastal regions and forests of the country and its surrounding picturesque islands. The red symbolizes Canada's maple leaf flag, and the yellow is meant to represent the famous Canadian sunrises. The block-like construction of the logo also conjures up images of hockey player uniforms, making it an even more perfect symbol for Canada and for the winter Olympics as a whole. The Vancouver 2010 logo is just one part of a larger marketing campaign in place for the upcoming 2010 winter Olympics that will be held in Vancouver. Though there was an overwhelming positive response to the logo choice, there are some native groups that were not happy about the Inuit sculpture design. Some people feel that the design does a good job representing the Inuit culture of the north, but that it does not say much about the actual culture of British Columbia. There has also been some controversy regarding the fact that the designers who co-opted the symbol were not Inuit. Opponents claim that the design is too stylized to actually be seen as a representation of the inukshuk design.

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