Increasing Visibility Through Search Engine Promotions
Every business has one principal goal: increase profits. Reach new customers, and keep your current customers coming back for more. For which you need to communicate information about your products and services to as many potential customers as possible. There are several media available to you for getting your message across like word-of-mouth, traditional electronic media, print advertising. The new medium is World Wide Web. But there is catch - banner and pop-up ads may get your message to a more focused group, but they have become so ubiquitous that many people simply ignore them. Or worse, they have software that will actually remove them from web pages as they view the pages. Then what is the most cost-effective, focused way to communicate with your market. If you have a famous brand, people will have an easy time reaching your website. Otherwise, Search Engine Marketing may be just the thing for you. Many Search Engines will list your site for free; others for a relatively small fee. Just because your site is listed on the popular Search Engines, doesn't mean you're in business. Usually people are interested in only the first page or two of results -- If you weren't there, you are out of luck. In addition to all this the Search Engine rules change. The ranking algorithms of the search engines are a closely-guarded secret. Methods you should follow to make yourself visible: Prepare an initial ranking report Select appropriate keywords and category for your inclusion Test the functionality of your site. Perform an analysis and review of websites of your competitors - understand their strategies. Have Good content Good navigation- nothing worse than arriving at a website and having difficulty understanding where to go for the information you are seeking. Title/META tags -Individualized Title and META tags for each of your important web pages gives you the best chance for optimum success in ranking. Link popularity - Links from other popular websites back to your website are one way of increasing your site's popularity. Paid Inclusion - Paying a subscription fee to be included in the Search Engine results. Methods to avoid Keyword stuffing Text color the same as background color Using automated tools to deliver huge numbers of pages to submission pages of Search Engines Submissions to "thousands" of Search Engines. FFA (free for all) links. Link popularity is good, but only when the links are relevant Search Engine Marketing companies hosting your pages on their server. Cloaking a technique used by some Web sites to deliver one page to a Search Engine for indexing while serving an entirely different page to everyone else. Be vary you could well be banned by the Search Engines. Doorway pages - A page made specifically to rank well in Search Engines for particular keywords, serving as an entry point through which visitors pass to the main content. Maintenance programs - There are times when a page drops from the Search Engine listings or you re-design the page which might give you a reason to re-submit the page to the Search Engine.
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