Trying To Create A Digital Letterhead

Q: I am trying to create a digital letterhead. I have Windows ME and MS Word97. I scanned the logo from my letterhead and tried to work it that way. The trouble is, the logo is not crisp when viewed as a watermark or when printed. I can't use it the way it is. Should I be doing something else? Do I have to use HTML or something exotic like that? I used Paint Shop Pro to make it perfect, I thought. I saved in BMP, which I now see I shouldn't have done. I'll change that to TIFF. Somehow, I don't think it will do a thing. How do you adjust the resolutions? Should there be a higher resolution?

A: Sounds like it's not a good enough scan? The best way to create high quality logos is to ask your design bureau to send you the EPS version of the logo, open it in Illustrator (or other vector package that handles EPSs well), and export from there. Depending on the EPS, CorelDraw may also be able to import it well. For maximum screen quality and reasonable print quality, LZW-compressed TIFF is best - but TIFFs don't scale well, so you must scale it to the right size in Illustrator before exporting. For better print quality and reasonable screen quality, export as WMF or EMF. These are also scaleable in Word. CorelDraw is better than Illustrator at producing good WMFs, provided that your EPS imports well into CorelDraw (many don't). For maximum print quality, *if* it will only ever be printed to a PostScript printer, and if screen quality is unimportant, use the EPS itself.

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