Looking For Online Diamond Retailer With Decent Pricing

Q: I'm looking for a reputable jewelry dealer that lists stone characteristics such as color and clarity. My wife wants a pair of diamond studs (set in either silver, white gold or platinum) for her 40th birthday. The wife doesn't care if they are man made diamonds (not simulants) or come from the DeBeers monopoly, or if I need to buy the stones separately and have them set. My budget is around $400 (so she's getting some small-ass studs probably set in white gold ).

A:Of course you need an account. It's been my experience that a buyer looking on the 'net for diamonds is hoping to get a better deal than he would going to his local jeweler. But you're really doing yourself a disservice by not dealing with somebody local. I sell diamonds, but this is not the totality of my business. And I'll often cut a walk-in customer a deal on a diamond in the hopes of getting a new customer who will buy all his jewelry from me. This can be such a cut-throat business that we jewelers *must* court our customers and do everything in our power to hold on to the ones we've already got and hope that they will tell all their friends about that great jeweler up the road. I usually tell potential customers (and I *know* this'll piss off the jewelers reading here) that your diamond purchase is NOT an investment! Wanna invest in diamonds? Educate yourself and fly over to S. Africa or Antwerp and buy a few hundred carets of rough... What you are buying is a symbol of your love and commitment to your future (or present) wife. Personally I bought my future wife a house and it wasn't until 18 years into our marriage that I bought her a diamond. I tell young couples just starting out to get a pretty-to-them, sparkly diamond of about a quarter caret, maybe an I2, h-j color and drop it into a simple 18k and with platinum head standard engagement ring, and save their money for housing and diapers. If your wife-to-be DEMANDS a one caret D flawless diamond, picking a diamond is the least of your troubles! You might as well just sign all your assets over to her now and cut out the middleman (divorce lawyer).

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