Fashion Jewelry Trend
Q: Hi, what do you guys think? Is swarovski crystal beaded, bracelet,
rings, or animals still popular in the market? If not, what is going
to be popular in the future?
A:Swarovski has been making that stuff for a hundred plus years, and people have been
making cheap jewelry with it for as long. There will likely always be at least some
market for it, amongs the young or other people without the funds to afford more costly
jewelry, or people with the unusual idea that perhaps there are better uses for lots of
money than costly jewelry, and are quite happy enough with some little cheap bauble to
accent the blouse or shirt from Target...
The thing to keep in mind is that this stuff has been around for so long that, at least
in the form we most often see it used, it's pretty old and tired design ideas. Not much
innovation. and perhaps not much needed, either. This isn't to say the true bead
artists aren't doing some amazing things. Some are. But few of them are using things
as cheap as swarovski glass to realize their designs. What all that means is that the
type of merchandise you refer to is generally comfortably familier. No new avenues of
fashion or design, nothing to challenge the buyers. But it's cheap, decorative,
sparkles, and does it's job. (By the way, much the same can be said of many types of
much more expensive jewelry too.) This is a pretty steady stable market, not as
driven by fashion trends and fads as some other areas of fashion. The current "in"
colors and patterns may change as with any fashion accessories, but in general, there
will always be space for some of this, somewhere.
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