Sears is a part of the Sears Holdings Corporation family and the top selling retailer of home appliances in the United States. Though most consumers are familiar with just the name Sears, Sears Roebuck and Co. is the official name, which began in 1893. Its stock is traded as SHLD on the NASDAQ and is the brother of Kmart, who also falls under the Sears Holding Corporation conglomerate. With over three thousand retail stores in the U.S., Sears enjoyed revenue of $55 billion last year alone. Sears Holdings offers various products and services, such as: appliances, tools, lawn and garden equipment, electronics, automotive maintenance and repair. With major brands, such as Martha Stewart Everyday products and the recently gained Lands' End, Sears continues to grow and prosper over and above their competitors. Headquartered in Hoffman Estates, IL, Sears is doing big things in 2005. After the merger of Kmart and Sears on March 24, 2005, Sears began looking to the future of the company. Already plans are in the making for a new development, which will be entitled Sears Essentials, to be launched in the coming months. Sears has also launched the Discover card, Sears Gold and Sears MasterCard as an avenue to give its customers various purchasing power. Sears, Roebuck & Company first began offering its stock for sale back in 1906 and opened its first retail store in 1925. In late 2002 Sears watched as its stock plummeted. Although the price of their stock during that time was only $4.92 per share, it was still an increase of 17 cents from the prior year and their gross earnings amounted to more than $41 billion. Last year August, Sears' stock declined, and was selling for around $65.00 per share. Their unsteady growth continued to be a bit rocky throughout the remainder of 2004. Then began rising along with a few ups and downs along the way. By June of 2005, its stock was selling for about $148 per share, yet it continued to fall and rise. Today its stock is selling at $154.60 per share, down by 1.89 points, which averages to about 1.21%. There is an earning of $10.73 per share. Sears' outstanding shares are over 164 million at a market value of over $25 billion. To buy a share of Sears Holdings Corporation stock today would be a risk and a gamble, but also a recommendation. Though its stock has been consistently up and down, stock forecasters still see the Sears stock as a strong buy. This week last, Sears' stock was selling for $163.50 per share. It is expected that Sears' stock will sell for about $174.50 within the twelve months, but that is only an estimate of future earnings.