Online investing has grown into a multi-billion dollar enterprise. The increase in online investing among casual investors is a result of convenience and speed. The following article looks at the current state of online investing and why it has become so popular. In recent years, the growth of online investing has exploded. Men and women from all walks of life have grown accustomed to Internet banking and online investing. Advances in encryption technology have made hacking a minor issue for online investing, and consumer confidence in online investing is currently very high. Once seen as a passing fad, online investing is here to stay. In fact, researchers anticipate online investing to continue growing at a fast pace in the coming years. In the United States alone, over 50 million individual investors engage in online investing. With online investing, anyone with access to the Internet can buy and sell stocks, bonds, mutual funds, and currencies using online investing. Without leaving their homes or calling a broker, people can engage in online investing with the greatest of ease. Online investing is very fast, relatively cheap, and very reliable. It is extremely popular because investors can perform research, and track their investments with a variety of financial tools provided by online investing companies. Online investing is very popular and most people who engage in online investing have positive experiences. However, there are several pitfalls with online investing that you should be concerned with, or at least be aware of. The first one is hidden costs. Make sure you read the fine print before signing up with any online investing company. Second, be wary of Internet scams and online stock purchase offers that seem to good to be true. Third, many people get addicted to online investing. Remember that it's still real money and online investing or trading is not something you want to get addicted to. As with anything else, it's important to do your homework when it comes to online investing. Ask your friends and colleagues about the online investing firm they use. It's always a good rule of thumb to invest with reputable companies.