Gecko...geico Auto Insurance

Synopsis: By focusing on the basics that Geico has founded itself on and by focusing on its first customers (the military) Geico has built a successful insurance company. Geico insurance is more than the friendly neighborhood gecko. Geico car insurance has been around since 1936. Leo and Lillian Goodwin, Geico's founders, initially marketed their car insurance policies to military and government employees. By selecting such prime customer groups Geico was able to attain reduced prices for car insurance. Geico passed on those savings to their customers. Passing on the savings to the customer is what Geico has built their success on. Geico has received an AAA rating from Standard and Poor's, another AAA from Moody's and an A++ from

A: M. Best. In the United States Geico stands with only seven other insurance agencies that have earned similar ratings. Not only does Geico offer auto insurance, but the nation's favorite gecko also offers motorcycle insurance, home, condo and rental insurance, umbrella insurance and boat insurance. Geico's ability to be a convenient one-stop shop to fill all insurance needs is one reason its clients have repeatedly recommended them to others. What contributes most to Geico's success is the company's ability to stay true to its roots: the military. On the web site there is a full section dedicated to assisting military personnel with their specific needs. Geico even has its own SEAL team. SEAL is an acronym for SEa-Air-Land. The Assistant Vice President of the Geico military department is a former Sergeant Major of the Army, Richard Kidd. The rest of the team is filled with retired military personnel. Within Geico SEAL's site there are prior to deployment check lists and other helpful resources for military personnel. If you are a member of the military interested in more information, visit www.Geico.com/military. If you are a civilian, you can find more information by visiting www.Geico.com.

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