Consultant Mlm

Multi-level marketing or direct selling companies can learn a great deal from those with more or varied experience. That’s where mlm consultants come in. These experts are able to help new business owners learn from the experience of themselves and others to build a better business for the future. One such expert is Michael Sheffield, the CEO of Sheffield Resource Network, a full- service direct sales and multi level marketing (mlm) consulting firm. He is a Co-Founder and Chairman Emeritus of the Multi Level Marketing International Association and in 2001 he was inducted into the MLMIA Hall of Fame. He and the Sheffield team have assisted in hundreds of national and international mlm corporate start-ups as well as offered a full line of services for established direct sales companies. He has been a guest lecturer on the subject for the DSA, University of Illinois, University of Texas, Berkeley and Harvard Alumni Association. He has helped launch over 200 new products marketed by direct selling companies around the globe. Sheffield says that there are three necessary major components required to run a successful mlm operation. First is what he calls “an obvious product demand”. That means that the product offered through the mlm must fulfill a need while offering a cost- effective solution. Pricing should be matched to its perceived value and benefits should cause a level of satisfaction in the buyer so that they will. It is also essential that the sale or service return a short-term income to the distributor as well as potential for long-term residual revenues. The

second component is “a compelling compensation plan” according to Sheffield. The compensation plan serves as a road map to direct new distributors toward defined financial goals that result from personal sales activity at the same time as they are building their own sales organization. There needs to be education, training and support to help each distributor reach their sales goals. The final component is what Sheffield calls “capable corporate leadership. This is important because the corporate leadership determines the company's character and personality and must be competent enough to deal with the rapid growth that every successful mlm operation experiences.