Zara Clothing: Spain Takes Over The World

With over 600 stores world wide, Zara clothing is known for its high fashion feel, but with low prices. The brand message that Zara has consistently espoused is one of a feeling that evokes exclusivity and sophistication, but without the prices that usually accompany these traits. Indeed, one can feel sexy and sophisticated, but not feel left out. And nearly anyone can afford these reasonably priced clothes that keep with the latest high fashion trends. Zara clothing is part of Inditex, a large clothing and textile company, capable of producing its own product. This means that the prices can be kept down since everything is done in house. Because the turnaround time on its clothing is so fast, Zara can manage to put out entire clothing lines every few weeks. This means that the company stays on the cutting edge of what the fashion industry is doing. The avoidance of glittery campaigns and expensive celebrity endorsements are also part of what makes Zara clothing so affordable. Additionally, the fact that most Zara stores are company owned means that marketing and branding decisions are consistent and less expensive. The business model of this

company is part of what makes it so successful. Zara clothing makes it a point to locate stores in high end retail areas that see a lot of traffic. Shoppers, used to paying high prices, wander into the store and are surprised to see the quality clothing, but at much lower prices. They feel as though they are getting a bargain (they are) and buy quite a bit. This helps Zara clothing make its money. With such a business model, it is no wonder that the company successfully operates stores on six continents and in every major economic power. By locating in high end places, and offering reasonable prices, Zara clothing ensures a loyal customer base that feels good about what they are getting.