What Is Fundraising?
Fundraising is essentially the gathering of money for a specific cause or purpose. A school trying to get money for gym uniforms, a church trying to raise money for a new sound system, or a charity trying to organize funds to send a group member overseas for missionary work are all fundraising. Unlike just getting money through donations, fundraising is a more organized campaign that often involves giving contributors something of value for their money. Hosting yard sale, a bake sale, or selling chocolates, for example, are all examples of fundraising. Fundraising tends to get better results than simply asking for money because donors are willing to send more money when they get something in return for their efforts. For example, if your church is trying to raise money for new hymn books through donations, most people would donate only a few dollars - if that. However, a comprehensive fundraising campaign involving a bake sale and a church sale will generally bring in several hundred or even several thousand dollars within a very short time. This is because people will often spend more money to buy goods. Money will also come in all at once through fundraising - one fundraising event can bring in many hundreds or thousands of dollars within a few hours. Fundraising also has other advantages. In fundraising campaigns, the entire community doing the fundraising gets involved. This not only raises enthusiasm for whatever cause is being promoted, but also ensure that community members spend more money. Fundraising also tends to reach more people than simple donations do. If you are fundraising money for new school uniforms, for example, you will likely advertise your cause - and get money - from people outside the school. If you were just getting donations, it is likely you would only get money from school members and their families. Fundraising tends to get lots of people