Web Site Marketing Strategies
If you don’t already have a Web site for your business, it’s time to get one. If you have one already, perhaps it needs an upgrade. Web site marketing is the hottest thing in advertising. Just think of the potential for reaching millions of customers world-wide when you offer compelling content and make your site available to eager search engines launched by customers who are practically beating down your door! To see how you compare on the Web with others of your ilk, try a few comparisons. First, check out your Web site from a customer’s perspective. If you were searching for the wares that you offer, would you consider the Web site helpful or confusing? Is enough information available or does more need to be added? Is the site visitor-friendly or hard to navigate? After answering these questions in your mind and planning adjustments accordingly, go on to the next test. Use a search engine to look for products or services offered on your site. Let’s say that you sell rare coins. So you call up Google and enter key words like “rare coins for sale.” Click on the search link and see which links come up in the first three pages. If yours isn’t there, you need to revamp your