Using Discussion Groups For Free Advertising

There are many ways of promoting your business through free advertising on the Internet. Perhaps the most effective way is to participate in newsgroups, forums and discussion groups that relate to the products or services you have to offer. Participation is free and as you position yourself as an expert, you may simultaneously drive traffic to your web site, and generate new customers. It is free advertising at its best. If you are a chiropractor, for example, and you want to promote your web site that details your services via free advertising on the world wide web, you could visit Yahoo! Groups (http://groups.yahoo.com) and search for discussion groups involving chiropractic care. You could create an account at Yahoo! Groups for free and join as many such groups as you want. You can participate in the discussion groups via the Yahoo! Groups web site or via your e-mail client. In your signature file you can include a link to your web site. When you post to the group, potential clients follow the link to your site, exposing your services to highly targeted traffic! If you gain a reputation for being particularly

knowledgeable, you will soon develop a loyal network of customers and clients. To further cement their continued interest, you could create a monthly e-mail newsletter and offer free subscriptions on your web site. Then you deliver monthly e-mails to your newsletter subscription list full of useful information, continuing to position yourself as an expert in your field. In the newsletter you can also promote your business, products or services, thereby continuing to remind your subscribers that they can receive high-quality services and/or goods from you, the expert, directly! Highly effective, free advertising that provides something of use to the community and fosters good will.