Trade Shows – An Opportunity For Promotions

Trade shows are an excellent opportunity for a company to start or wrap up a promotion. Incorporating a promotion into the information included in the booth will encourage more people to stop and look over the products and services being touted. The promotion can be as simple or elaborate as needed. Most often, the promotion would be a sample of the product or service being offered, but that’s not always the case. For example, a company that sells and services tractors might not be ready to give a tractor away as a promotion during a trade show, but might instead give away several model-sized tractors. While it’s not necessary for the company to give away their particular service or product, it is a good idea to relate the promotion to the company’s products. By giving away model tractors, the company is reminding people of the tractors that are the company’s line of business. The trade show promotion could be a discount on a particular service or product. For example, a company that sells and installs home siding might offer a discount on installation

for anyone who signs up during the trade show. This list becomes a new database of potential customers. Another idea for a trade show promotion is to offer sale prices, possibly for an extended period of time for those who sign up during the trade show. Again, the list of people becomes a database of potential customers. The trade show promotion could be a drawing that encourages people to stay close or return to the booth at a particular time. Drawings could be every hour, every few hours, or at a predetermined time near the end of the show. The longer or more often people are near the booth, the more likely they are to absorb and remember the information about the company.