Trade Show Display – What Will Work For You?

The trade show is an excellent opportunity to showcase your company, but what should be included in the display, and where do you get materials to create an awesome trade show display? There are several companies that offer trade show displays, and most offer a variety of shapes, styles and materials to make the creation of the trade show display a simple process. So what will work best for your display? The answer to that is largely dependent on the space available and what will be included in the display. If the space is very limited, a table trade show display is probably the best option. This type of display has a backboard with “wings” on each side to make the display more stable. With some display types, the backboard is attached to another board that lies on the table. Other types are attached to the table. While the wings help with stability, carefully consider providing additional stability. A board that falls off the table might momentarily catch the attention of passersby, but that’s not the kind of attention most companies want! One of the major advantages of a table display is that smaller products and information can

be spread along the table. While browsers are checking out the trade show display, they can easily see the items offered. Floor displays are larger, but have the same basic design as tabletop displays. Though floor displays for the trade show are larger, more difficult to transport and require more time and planning, there are also some advantages. More information can be posted on the floor display. These displays are larger and with good use of graphics, it’s easier to catch the attention of browsers. Deciding what will work best for your company, and meshing that with the amount of space available are the first steps toward creating an attractive and effective trade show display.