The History To American Eagle Clothes

American Eagle clothes are widely popular and have a large customer base. They are particularly popular with the teenage market, and the brand is traditionally targeted at the fifteen to twenty-five year olds. Recently American Eagle clothes have been criticized for selling their clothes at unreasonably high prices, but the brand still sells well and the true fans of American Eagle clothes continue to buy their items. American Eagle clothes were a retailer founded in 1977, and is now commonly known as ‘AE’ clothing. It has a reputation with many teenagers as being ‘preppy’ and is often worn by the ‘good-kid’ rather than the teen who wants to go for a bad image. This is because of the American Eagle clothes designs, which are usually a more layered style and portray an innocent and cute image. Other clothing manufacturers who target this market have established themselves with items full of sexual innuendos and play on the image that teenagers would like to have. American Eagle clothes steers away from this image and that is why many parents find American Eagle clothes as the type that they would like their child to wear. However, American Eagle clothes are not completely free

from sexual innuendos, there are some amongst their items but they are not as distinguished as other clothing brands. American Eagle clothes also have a high selling quota on trucker hats and have a reputation of capitalizing on their popularity with other markets. You could say that recently American Eagle clothes have begun to play on their ‘good-kid’ image and with the tongue in cheek attitude they are now beginning to break into other markets. American Eagle clothes will continue to be a player in the retail industry for some years yet. With their large customer base and popularity within the market they do have a proportion of customers who will always return to their brand.