The Hisorty Of Loehmans.

Loehmans has a unique and colorful history that began in 1921. Since its arrival on the fashion scene Loehmans has occupied an original position amongst its competitors. Loehmans is best known for its famous Back Room, a place where the fashion conscious women of today can find all of the favorite designers at prices that are lower than department stores. Loehmans has expanded its range in recent years, and it now includes shoes accessories, juniors as well as fragrances and gifts. Loehmans now has over forty-five stores that all include men’s departments as well. So if it is a family shopping day, then Loehmans is the place where everyone can find something that they will like. The first Loehmans store was located on Bedford Avenue in Brooklyn. It was stocked with rows of clothes laden racks, the founder of the Loehmans store, Frieda Loehmann, was in close connections with all of the Seventh Avenue designers. She would go round their showrooms, and take large quantities of their overstocks, samples or any cancellations that they had. For these items she would pay a small amount and then stock them in Loehmans, so that women everywhere could enjoy this saving. Women

came from far and wide to visit the first Loehman store as it was a new concept in the fashion industry. They would anticipate the new arrival of stock and loved the whole idea of the cut-price designer labels of Loehmans. This arrival of new stock at the very first Loehmans became a huge event, and it is one that is still copied today. Known as the Back Room, this is where customers of Loehmans can go to acquire new items at low prices. The mission of Loehmans today is still the same as it was when the store first opened. To provide the customer current designer fashions and low prices, and by looking at the success of the Loehmans store it has certainly worked well.