The Trade Show Giveaway To Promote The Company

The trade show giveaway is an excellent opportunity to promote the company. There’s nothing like free stuff to catch the attention of browsers, and to keep them returning to a particular booth with all their friends. Perhaps one of the most important considerations when selecting items to be offered as giveaways is to find the right items. There are some relatively inexpensive ideas, but it’s important that they not appear “cheap.” Pencils or ink pens are a popular giveaway item. Purchased in bulk, the cost of a pencil or pen is low. The name, address and phone number for the company can be engraved on the pencils and pens, ensuring that the user will remember the company, and will have the contact information readily available. The negative consideration is there is limited space to include information, so logos or pictures are not usually an option. If ink pens are to be used as trade show giveaways, the price is not necessarily the most important consideration. While it might be more cost effective to purchase the least expensive type of ink pen from a particular supplier, it won’t reflect well on that company when the ink pen fails to write, runs out of

ink quickly or leaks. Refrigerator magnets are another popular giveaway item. They are also usually very inexpensive to purchase in bulk, and have more space for graphics than a pencil or ink pen. The advantage is that they will remain on the refrigerator or side of a desk long after a writing implement has run its course. The disadvantage is that the magnet will still be at home or in the office, whereas the ink pen will likely travel many miles in a purse or briefcase. Depending on the target audience, balloons, letter openers, nail files and candy are all acceptable trade show giveaways that accomplish the primary objective – getting the company name into the hands of the public.