The “Town” Of Anchor Blue
Anchor Blue is a maker of trendy clothes for teens and twenty somethings. These clothes are very stylish, and can be bought at retail stores across the country, mostly in the East. Most Anchor Blue clothing stores are found in malls, and the marketing campaign is edgy and aimed at being fun. Like many Web sites aimed a trendy younger crowd, the Anchor Blue Web site is interactive and offers more than just clothing and store merchandise. The Web site is set up as a map of the “town” of Anchor Blue. It has many of the fixtures that one would expect in a real town, including a “town hall,” “diner,” “radio station,” “post office,” and other features. There are little animated figures that are designed to do small things on the mouse roll over. For example, the police car’s lights turn blue and red, the duck on the pond swims, and the “drive-in” movie screen has an old style number countdown. Clicking on some of the figures provides links to other sections of the Web site, and there is even one link that provides other links. Some of the other features that can be found