Text-Based Web Site Advertising
Text advertisements have become a popular and effective method of web site advertising on the Internet today. Banner advertisements and pop-ups are now commonly blocked by users, but text advertisements are displayed by the millions across several major advertising networks such as Google's "AdSense", daily. Web site advertising is tricky business, but text advertisements just make sense! Google's AdSense (www.google.com/adsense) serves an array of text advertisements that relate to the content of the web site on which they are displayed. Webmasters earn money by displaying AdSense ads and advertisers receive targeted traffic to their web sites. Content-sensitive web site advertising is widely accepted as a great way to weed out potential customers by targeting readers to web sites relating to the products or services you provide. Typically when you sign up with a text advertisement network you launch a "campaign" consisting of one or several short advertisements for your web site. The advertisements should have a brief title and an eye-catching description. Your advertisements are then served on thousands of web sites, 24 hours a day, 7 days a week. Usually you only pay when someone clicks on the link to your web site from the advertisement, or you pay per blocks of thousand advertisement displays. Because you pay as you go and only pay for the clicks or impressions you use, text advertisements are a cost-effective method of web site advertising.