Small Business Practice
Q: We are Microsoft Certified Partners and have a great deal of Enterprise wide Systems Integration experience (ie NT/W2K, SMS, Biztalk etc). I would like to establish a practice catering to small business and in particular implementing/supporting SBS2K. On the marketing/market penetration side of things (we have the technical down pat), how do we market/find out about the small business community?
A: Chamber of Commerce Business Journal Business Incubators [normally out of Universities] New business license leads Affiliation with Accounting software or other software dealer Affiliation with a niche software [some VAR/VAP have associations with specialty medical software] Get on the list of SBS providers http://www.microsoft.com/sbserver/partners/default.asp and last but certainly not least..... Know this box. Support it right. Install it right. You may think you have the technical side down.... but this little box keeps 'ya humble......let it do it's thing...don't fight it .....then it won't fight you Get referrals.