Rosenbluth Travel

Rosenbluth Travel Agency Incorporated has over 100 years experience in the travel industry having been founded in 1892. It is one of the major companies that has shown a good example of how business innovation can expand through the use of new information systems. Rosenbluth Travel Agency Incorporated is a national travel agency, which implemented business strategies to expand its travel business market. What Rosenbluth has excelled at doing is identifying strategies, which will place barriers up for its competitors to ensure that it is the primary contender within the travel agency arena. Rosenbluth examined the travel industry carefully and identified all the factors that it could to allow it to provide competitive and superior services for its consumers. With an estimated operating revenue of 4,500,000 per year it is any wonder that Rosenbluth Travel Inc. has been able to become one of the most successful travel agencies within the world. Rosenbluth Travel Incorporated has an employee base of 4,500 people ensuring that it can make a commitment to customer service and also have sufficient employees to concentrate on technological services such information technology and the like so that it can retain the competitive edge and provide the service that customers are looking for in the travel industry. Rosenbluth Travel Agency Incorporated merged with American Express, which has further provided it with the opportunity to increase its customer base and the level of service that it can provide to its vacationing and business customers alike. Since the merger with American Express, Rosenbluth Travel Agency Incorporated has expanded its horizons and is concentrating its efforts on appealing more to the business traveller which it is able to do with the business services which are offered by American Express. The business process and analytical style of Rosenbluth Travel Incorporated

has allowed it to demonstrate the importance of Information Technology infrastructure and the strategic application of information technology in the travel industry. The strategic information systems put in place by Rosenbluth travel Incorporated including its use of inbound logistics, outbound logistics, marketing and sales, and quality service have ensure the continued success of the company since it was initially founded and the active support of senior management in the development of junior staff in the areas of customer service and quality control have made sure that this company has remained one of the highest ranking travel agencies to service all of its companies.