Pay Per Click Advertising

In pay per click advertising, the advertiser pays a certain amount for each 'click' that takes a user to the advertiser's web site. Popular pay per click advertising options include per-click advertising networks, search engines, and affiliate programs. It used to be that banner ads were all the rage. In their prime, banner ads produced a high percentage of 'clicks,' but not any more. So advertisers searched for a more effective alternative. The result-- pay per click advertising. It is not only effective, but it's also inexpensive. The analogy goes something like this--what if Wendy's only paid for advertising when a customer walked in their door. It would certainly revolutionize the advertising industry. With pay per click advertising, payment only occurs when there is an actual potential buyer present. This is a big incentive for advertisers, always hoping for a 'targeted' ad campaign. Pay per click advertising helps put the power into the hands of the company doing the advertising. Only people actively interested in the product or service will go to their site, so they're automatically reaching a targeted audience. And, it is only when this targeted audience gets to the site that the company is charged for the advertising. The advertiser chooses keywords that best represent his

or her company, and then decide how much they're willing to pay to have their web site rated on a given search. The pay per click model allows the business owner to decide how much to pay per customer, to decide how much he thinks a perspective buyer is worth. Unlike banner ads where advertisers pay on a cost per thousand basis, pay per click advertising only charges when a potential buyer actively goes to their web site. Banner ads, on the other hand, charge a flat fee whether the web user is interested in their product or not. There are also advertising companies that can help internet web sites optimize their pay per click advertising through keyword selection and various other services.