My Business Card Printer Wants My Artwork At Least 300 Dpi

Q: My printer sent me a message regarding the business card artwork that I created in MS Publisher 2002, saved as a TIFF file and uploaded to him. His response was; "Resolution must be at least 300 to 350 dpi, in CMYK color mode." So can that be accomplshed in Publisher? Or do I need to use something else?

A: -Is your original art vector or any of your images jpegs. A jpeg would not be a good format to send to a printer. If you sent your type as a tif that would not produce a good printed product. You might make a list if the export filters and ask your printer if any of the formats would be to his liking. All depends on what software he is using in his work flow. -Why didn't you send the original Publisher file instead of exporting a TIFF? The type should reproduce much better that way; just make sure that the document is set up in CMYK or spot colour, not RGB. If for some reason the printers don't accept Publisher files, do you have Acrobat Distiller or an equivalent? If so, try sending them a "press optimized" PDF, which should preserve the fonts without any rasterization.