Eye Catching Trade Show Graphics
The graphics for a trade show booth should be an attention grabber that catches the attention of everyone who walks by, regardless of whether they’d normally be interested in the products offered. Color, lettering, size, design and wording all play an important part in the graphics, and all should be carefully considered. If the products or services have a color association, use those frequently in the graphics because potential customers will also remember that association. Bright, bold colors are naturally best for grabbing attention, but some colors can easily be overused. For example, orange is easily seen, but sometimes will be looked over because it appears gaudy or cheap. Using different fonts for the trade show graphics can be an effective way to catch attention, but be careful that the messages are easily read. If a person is simply browsing, they might not take time to figure out words that are written in italics or script. Block letters are not necessarily the only choice, but it is a good idea to keep the headers simple with an easy to read font. It’s important to limit the amount of information posted on the display. Browsers won’t likely stop to read. Instead of trying to