Advertising Campaign
An advertising campaign is an attempt to reach a particular target market by designing a series of advertisements and placing them in various advertising media. The campaign usually has a particular theme and is implemented over a specific time frame. We've all experienced these campaigns in our daily life--on television, radio, the internet, or the side of a bus. They often coincide with the launch of a new or improved product, or just a new spin on the way the company has decided to sell their existing product. The various advertising media can include everything from radio spots to billboards. An advertising campaign is usually carried out by an advertising agency. This industry also includes media representatives-firms that sell advertising space for publications, radio, television, and the internet. And it also includes display advertisers-businesses that create and design public display ads for use in shopping malls, on billboards, etc. and also direct mail advertisers. Most advertising agencies specialize in a particular market niche. Or, in large agencies, internal groups are often formed to serve particular types of needs. For example, there may be a separate group that focuses on the electronic needs of internet advertising. An advertising campaign can be an important tool in boosting sales and increasing the public's exposure to your product. Most companies do not have the staff, or the money to employ the staff, with the necessary skills or experience