Accident Lawyers -- What Are They Up To??
Q: I've noticed recently that accident lawyers are getting tremendous amounts of advertising visibility. Here in Austin TX the three biggest firms seem to dominate everything: they have billboards, ads going on daytime television every ten minutes, and their ads are plastered all over the phone book cover (which I guess costs close to a million per year). It is obvious to me that they are making absolutely staggering amounts of money. The other thing that is obvious to me is that they are targeting mostly minority clientele (Hispanics). I can't seem to connect how this is working. Are they using Hispanics because they're more amenable to giving the firm a bigger cut of the settlement? I'm not sure how this works. One would think that if Joe Escalade was in an accident he would make more money for the firm, and the firms would try to seek out these types of clients.
A: -Juries? Perhaps more minorities are on juries and the firms believe they have a better chance of a conviction with a minority client. -I was right with you till the last paragraph, which is not just wrong but obviously wrong. If the firm takes 40% then Joe gets 60%. Unless you're going to try to tell us that the firm